On November 20th The New Brand Spirit will be launched in London. As authors we are excited that after over four years of hard work the book will actually be available to interested readers around the world.
Hamish Pringle, partner in Pringle and Pringle LLP and Strategic Advisor to 23red as well as Co-author with Marjorie for "The Brand Spirit" in 1999 who kindly wrote the introduction to The New Brand Spirit will share insights on the current debate on how society, the economy and the environment should inter-relate.
We as authors will explain how interviewing 100 leading practioners from diversestakeholder groups confirmed their conviction that companiesneed to transform towards more sustainable business models andcommunicate their efforts appropriately.
The event is kindly hosted by Frith St Consulting and held at Simons Muirhead & Burton on 6-9 Frith St, Soho, London W1D 3JB, on Wednesday 20th November 2013 – 6pm til 8pm.