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    "The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits" by Christian Conrad and Marjorie Ellis Thompson

    #brightfuture

    advertising

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    Pleasantly surprised by SAP

    November 18, 2013

    When looking through news feeds this morning I was pleasantly surprised to find two reports about SAP's activities in driving sustainability around the world. In the first one SAP Africa presented its "Urban Matters" initiative together with consultancy African Ideas a...

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    Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

    March 21, 2014

    Innovation in Sustainability Communication - Sustainability Gaming

    December 2, 2013

    Make irresistable brands sustainable and sustainable brands irresistable

    November 24, 2013

    Helping to Create a Better World?

    November 22, 2013

    Properly launched!

    November 21, 2013

    Caring about its people as well as the climate

    November 20, 2013

    I love this brand

    November 19, 2013

    Pleasantly surprised by SAP

    November 18, 2013

    The New Brand Spirit to be launched November 20th in London

    November 14, 2013

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    Helping to Create a Better World?

    November 22, 2013

    Properly launched!

    November 21, 2013

    Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

    March 21, 2014

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    © 2013 by Gower Publishing

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