November 19, 2013

I read recently that Samsung wants to become a love brand. That is a good and laudable intention. But can you force someone to love you? You cannot force or just coerce another person to truly love you. While you may be able to manipulate someone for a while to fall in...

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Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

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