"The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits" by Christian Conrad and Marjorie Ellis Thompson

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I love this brand

November 19, 2013

I read recently that Samsung wants to become a love brand. That is a good and laudable intention. But can you force someone to love you? You cannot force or just coerce another person to truly love you. While you may be able to manipulate someone for a while to fall in...

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Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

March 21, 2014

Innovation in Sustainability Communication - Sustainability Gaming

December 2, 2013

Make irresistable brands sustainable and sustainable brands irresistable

November 24, 2013

Helping to Create a Better World?

November 22, 2013

Properly launched!

November 21, 2013

Caring about its people as well as the climate

November 20, 2013

I love this brand

November 19, 2013

Pleasantly surprised by SAP

November 18, 2013

The New Brand Spirit to be launched November 20th in London

November 14, 2013

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Helping to Create a Better World?

November 22, 2013

Properly launched!

November 21, 2013

Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

March 21, 2014

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