November 22, 2013
At the launch event for The New Brand Spirit Hamish Pringle cited Unilever CMO Keith Weed who recently challenged all 400 Unilever brands to come up with a (social) purpose, answering convincingly the question for its "raison d'etre".
With the launch of "Project Sunshin...
Helping to Create a Better World?
November 21, 2013
Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader
March 21, 2014
Innovation in Sustainability Communication - Sustainability Gaming
December 2, 2013
Make irresistable brands sustainable and sustainable brands irresistable
November 24, 2013
Caring about its people as well as the climate
November 20, 2013
I love this brand
November 19, 2013
Pleasantly surprised by SAP
November 18, 2013
The New Brand Spirit to be launched November 20th in London
November 14, 2013
bishop of birmingham
cause related marketing
the new brand spirit
© 2013 by Gower Publishing