November 22, 2013

At the launch event for The New Brand Spirit Hamish Pringle cited Unilever CMO Keith Weed who recently challenged all 400 Unilever brands to come up with a (social) purpose, answering convincingly the question for its "raison d'etre".

With the launch of "Project Sunshin...

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Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

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