March 21, 2014

Market Leader is a publication of Warc, formerly known as the World Advertising Research Council and the membership journal of the Marketing Society. The review was published in its March 2014 edition (

December 2, 2013

When I first met Juma Al-Jou Jou for breakfast in a Berlin Hotel I was impressed about the determination and vision of this young entrepreneur. His idea: support sustainable consumption by involving consumers and brands alike in a board and online game called "MoRally"...

November 24, 2013

It was a special honour to have Annette Ettorre with us at the launch event for “The New Brand Spirit” on November 20th in London. Annette’s late husband Paolo Ettorre was Chairman of Saatchi & Saatchi Europe and a major inspiration as well as mentor and good friend to...

November 22, 2013

At the launch event for The New Brand Spirit Hamish Pringle cited Unilever CMO Keith Weed who recently challenged all 400 Unilever brands to come up with a (social) purpose, answering convincingly the question for its "raison d'etre".

With the launch of "Project Sunshin...

November 21, 2013

With a turnout of 50+ people the launch event for The New Brand Spirit exceeded all our expectations. After a few drinks and nibbles, Colin Hann of Frithstreetconsulting, who kindly hosted the event at their Soho premises, opened the floor for a series of what he calle...

November 20, 2013


"Since acquiring The Human Element IP in 2001, we at BCon have been following Max hamburger’s efforts closely. From 2010 and onwards our interest in Max grew even further and in 2013 we decided to take a closer look at Max’s unique approach to sustainability. In Max’s...

November 19, 2013

I read recently that Samsung wants to become a love brand. That is a good and laudable intention. But can you force someone to love you? You cannot force or just coerce another person to truly love you. While you may be able to manipulate someone for a while to fall in...

November 18, 2013

When looking through news feeds this morning I was pleasantly surprised to find two reports about SAP's activities in driving sustainability around the world. In the first one SAP Africa presented its "Urban Matters" initiative together with consultancy African Ideas a...

November 14, 2013

On November 20th The New Brand Spirit will be launched in London. As authors we are excited that after over four years of hard work the book will actually be available to interested readers around the world.


Hamish Pringle, partner in Pringle and Pringle LLP and Strate...

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Big thank you to the Rt. Hon. David Urquhart, Bishop of Birmingham, for his review of The New Brand Spirit in Market Leader

March 21, 2014

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